Complete Coffee Solution

We offer a Complete Coffee solution for your business. CONTACT US NOW

Join our loyalty program

Earn rewards every time you shop with Primo Coffee. Click this link to learn how to become a member 'Become a Member'

WHAT WE PROMISE TO YOU

The team here at Primo Caffe promise that you will not be disappointed. We live by these standards that have formed the basis of who we are for almost 40 years. If we cannot live up to your expectations, your money back guaranteed each and every time.

Primo Caffe have the Best Value for Money Coffee Solution in the Australian coffee market. Shop our Range today!

READ MORE

Primo Insta-Feed

CONCEPTION

GIUSEPPE LEARNS TO ROAST

Master roaster and founder Giuseppe Di Stefano discovers his life's calling and begins to roast what would later become Primo Caffe. The process to deliver the perfect brew was very much manual at this day and age, however this did not prevent the maestro from creating some of the most memorable blends known to this day.

HARD WORK

LEGACY IN THE MAKING

8 years of roasting may have seemed like a lifetime, but to Giuseppe it was the beginning of something beautiful. His passion and love for the art continues to grow as does his trademark moustache!

THE 2ND GENERATION

GIUSEPPE & SON

What could be called the ultimate meeting of the minds, this father and son combination laid the foundation for the next 20 years of the Primo brand. Pride and sacrifice in achieving the perfect blend made sweeter with the involvement of his son Nicola. His role in the company becoming more and more important to the future of the brand.

THE NEXT STEP

A TURNING POINT

As a result of Nicola's hard work and vision, Primo became one of the most talked about household brands in the Australian coffee market, concentrating his efforts on the East Coast of Australia. Nicola and his dedicated team birthed a myriad of blends that were ahead of their time in the coffee realm with a focus on quality and consistency that could be relied on time and time again.

STATE OF THE ART

ENTER AUTOMATION

At this stage and after decades of hard work the Di Stefano family ventured out to install a state of the art roasting facility that is capable of roasting 1.2 tonnes of coffee per hour equating to an annual production capacity of 10 million kilograms of coffee.

That is... 700 million cups of coffee!

THE 3RD GENERATION

NICOLA & SON

Nicolas Di Stefano joins his Father and Grandfather in the coffee roasting and manufacturing business, with Giuseppe's decades of experience, passion and stringent roasting techniques passed on to the family, making us one of Australias only 3rd Generation coffee roasters!

PLANNING FOR THE FUTURE

SUSTAINABILITY

Keeping in line with the effect of Climate Change on the environment, our manufacturing facility commenced producing and working towards a more sustainable manufacturing plant - with 40% of the plant working on solar energy.

GROWING CAPSULE MARKET

ALUMINIUM COFFEE CAPSULES

This year we introduced Aluminium coffee capsules to our product range. Intensive research behind the numerous pod options in the current market helped us arrive at choosing Aluminium capsules - they are lightweight, 100% recyclable time and time again and they protect the quality of your coffee, keeping them fresher for longer.