8 years of roasting may have seemed like a lifetime, but to Giuseppe it was the beginning of something beautiful. His passion and love for the art continues to grow as does his trademark moustache

What could be called the ultimate meeting of the minds, this father and son combination laid the foundation for the next 20 years of the Primo brand. Pride and sacrifice in achieving the perfect blend made sweeter with the involvement of his son Nick. His role in the company becoming more and more important to the future of the brand.

At this stage and after decades of hard work the Di Stefano family ventured out to install a state of the art roasting facility that is capable of roasting 1.2 tonnes of coffee per hour equating to an annual production capacity of 10 million kilograms of coffee. That is... 700 million cups of coffee

Nicolas Di Stefano joins his father and grandfather in the coffee roasting and manufacturing business, making us one of Australias only 3rd Generation coffee roasters!

Keeping in line with the effect of Climate Change on the environment, our manufacturing facility commenced producing and working towards a more sustainable manufacturing plant - with 40% of the plant working on solar energy.

The introduction of biodegradable and compostable coffee capsules in association with Terracycle® and our Roast and Return program for coffee pods and coffee bags.

This year we introduced Aluminium coffee capsules into our range of responsible pod options. They are lightweight, 100% recyclable time and time again and they protect the quality of your coffee, keeping
them fresher for longer.