The team here at Primo Caffe promise that you will not be disappointed. We live by these standards that have formed the basis of who we are for over 30 years. If we cannot live up to your expectations, your money back guaranteed each and every time.
Primo are dedicated to providing the best value for money coffee solution in the Australian market. We have a firm belief that a high quality cup of coffee should come at an affordable price. Amidst an ever increasing cost of living, we stand by our philosophy; 'When Great Taste Meets Value!'
Master roaster and founder Giuseppe Di Stefano discovers his life's calling and begins to roast what would later become Primo Caffe. The process to delivery the perfect brew was very much manual at this day and age, however this did not prevent the maestro from creating some of the most memorable blends known to this day
LEGACY IN THE MAKING
8 years of roasting may have seemed like a lifetime, but to Giuseppe it was the beginning of something beautiful. His passion and love for the art continues to grow as does his trademark moustache
THE 2ND GENERATION
Joe & nick
What could be called the ultimate meeting of the minds, this father and son combination laid the foundation for the next 20 years of the Primo brand. Pride and sacrifice in achieving the perfect blend made sweeter with the involvement of his son Nick. His role in the company becoming more and more important to the future of the brand.
CONSISTENCY & QUALITY
At this stage and after decades of hard work the Di Stefano family ventured out to install a state of the art roasting facility that is capable of roasting 1.2 tonnes of coffee per hour equating to an annual production capacity of 10 million kilograms of coffee. That is... 700 million cups of coffee