With over 40 years of experience in coffee roasting, we know that the key to great coffee starts with the highest-quality green beans. Our coffee is carefully roasted daily by an experienced, multi-award-winning roaster right here in Australia, ensuring every cup delivers the perfect flavour.

1982 - Giuseppe Begins
Master roaster and founder Giuseppe Di Stefano discovers his life's calling and begins to roast what would later become Primo Caffe. The perfect brew was very much manual at this day and age, however this did not prevent the maestro from creating some of the most memorable blends to date.